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Ke Moja (No Thanks, I'm Fine)

No Thanks, Im Fine without drugs. Classroom based Ke Moja - No Thanks; I am fine without drugs: 8 Modular and mass based programme for schools and out of school youth.

"Ke moja, I'm fine without drugs" programme

"Ke moja, I'm fine without drugs" is a brand name for the Government of South Africa's drugs and substance abuse prevention programme. "moja" is a South African colloquial language which means "Fine" while "Ke" is the "Sesotho" language which means "I".

The Minister of Social Development launched "Ke moja” on 26th June 2003 and the programme was embraced by Parliament in the same period. Substance abuse has become an ever-increasing challenge facing the youth globally and within the South African context. Drugs mainly affect those who are most vulnerable, such as the youth. The transition from adolescence to young adulthood is a critical period in which experimentation with illicit drugs in many cases begins. Drugs may have a strong appeal to young people who are beginning their struggle for independence as they search for their identity. This appeal of drugs can lead to a variety of social ills impacting on the health, behaviour and state of mind of the country's youth, placing them at risk of developing life-threatening illnesses later on in life. Due to their net curiosity and thirst for new experiences, peer pressure, resistance to authority, sometimes low self-esteem and problems in establishing positive interpersonal relationships, young people are particularly susceptible to the allure of drugs. Whilst there are different reasons for abusing drugs, marginalized youth are particularly susceptible to the enticement of drugs. At the same time there is considerable abuse among socially integrated youths. Evidence suggests that experimentation with drugs is taking place at an earlier age than was previously the case. The global increase in substance abuse should be seen against the backdrop of an environment where young people are increasingly being confronted with rapid social and technological change, as well as a more competitive society; where the drive to succeed is high and personal fulfilment emphasised. In addition, a weakening in traditional values and family ties are being experienced together with an increased need for higher levels of stimulation. Providing people who work with these children with the necessary tools and resources is critical in enabling them to provide effective drug abuse preventative education. UNODC and the government of South Africa, with Department of Social Development as a lead, adopted the "Ke moja" as a national drug awareness and prevention programme that aims to mobilise against drug abuse. The programme started with this message: "Ke moja no thanks, I'm fine”. Research was conducted by the Human Science Research Council (HSRC), and findings indicated that young people have accepted "Ke moja" as a slogan. "Ke moja" is a colloquial language which is recognised and accepted by youth. It was also found that the campaign needed to broaden the message to say”Ke moja” I'm fine without drugs The programme focuses on using a variety of activities as tools to educate, empower and develop awareness of the harmful effects of substance abuse, especially illicit 5 drugs. Children and youth are the main target groups while the community will also benefit. In February 2007 the 1st Biennial Substance Abuse Summit, indicated the importance of strengthening and integrating prevention programmes led to the establishment of the "Ke moja"National Steering Committee (NSC). Subsequent to the summit, the NSC hosted an interdepartmental seminar to forge ahead with development of the "Ke moja"Integrated Strategy.


A drug free environment in which youth enjoy their freedom, develop intellectually, socially, economically; emotionally, spiritually and physically and live a responsible way of life.


Our Mission is to:

  • Develop a caring environment for youth.
  • Maximise developmental opportunities for youth.
  • Promote a responsible way of life amongst youth.
  • To create opportunities for alternative lifestyles for young people.
  • To develop and maximize capacity to deal with Substance Abuse challenges.
  • Efficiently and effectively engage the society in the fight against Substance Abuse as its responsibility.